Strategic marketing leader with a proven ability to develop creative content and experiences to drive B2B sales and increase brand awareness.
Courageous Founders: Tim Brown, Co-Founder of AllBirds
How might your company embrace sustainability as behavior while also meeting consumer needs and expectations? We recently were lucky enough to hear first hand from one of our favorite examples of a company doing this, and doing it well: Allbirds. Tim Brown, the co-founder of Allbirds, is a University of Cincinnati DAAP grad. He’d recently come back to Cincinnati as a visiting professor, so we peeked into a recent public lecture as he shared his story, from AllBirds origin to the recent launch...
What needs to be true?
We’ve talked to many leaders who know that they need to take a more entrepreneurial, consumer-centric approach to innovate, and need to kickstart those changes across the organization but have trouble figuring out what steps to take first. They want to be an advocate of change, driving progress toward a leaner, more entrepreneurial environment, but budget constraints prevent them from trying and learning new, entrepreneurial skills, tools, and methods that they know their team should be emplo...
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Six Lessons from AIGA’s The Momologues — women of cincy
Six Lessons from AIGA’s The Momologues — women of ...
What comes first: the message or the medium?
In the user experience world, “content” is the message, the information, or the idea. But the “vehicle” is how that idea gets delivered, or the medium. It is very easy to get these two mixed up, especially when you’re trying to determine your content marketing strategy. Do you know the difference?
DOES YOUR WEBSITE SUPPORT YOUR COMMERCIAL?
August 2015 Newsletter | Law Firm Marketing | GNGF
IS THE ANSWER ALWAYS, “CREATE MORE CONTENT?”
What is the difference between ROT and Evergreen content? Read my blog about how creating more and more content isn't always the best strategy.
Social Media for Boring Industries | Cincinnati PRSA Blog
How do I make social media engaging when my industry is, well, boring?
Why #1 Ranking is Not Your #1 Concern
Ranking is unpredictable, but it shouldn't be all that you're worried about. What should you focus on?
PR and SEO: Different Acronym for the Same Goal
The methods vary, but at the end of the day, PR and SEO efforts contribute to the same goal: increasing business.
Cybersecurity: A Serious Concern | GNGF Blog
Cybersecurity is a top concern—especially for law firms. The time to take action is now.
Applying Big-Brand Strategies With Small Firm Resources | Cincinnati PRSA Blog
How do you apply the strategies of Disney World and National Geographic with few resources?
Google's Pigeon Update | GNGF Law Firm Digital Marketing
Our expert SEO team details what the latest Google update, Pigeon, means for local and organic search results. Read more on our blog and stay up to date!...
Infographic: Career Fair Checklist | Law Firm Marketing | Get Noticed Get Found
Infographic: Career Fair Checklist | Law Firm Marke...
Rise of Riveting Images
With Instagram, Snapchat, and Pinterest on the rise, so is visual content. And by visual content, we aren’t just talking about your average cat meme or the latest Buzzfeed image listicle.